Empowering our Members

Unprecedented industry change

Our role is to inform our members on emerging trends and issues to help navigate the shifting business landscape.

Disruptors

Opportunities

Barriers

About us

Largest trade association in the world supporting financial services

Serving

members

for

over

years

0

Over

700

member

companies

66

countries

Font
Font
Azure, Fin
Font
Material property, Font
Font
Azure, Font
Rectangle, Azure, Font
Material property, Azure
Rectangle
Font
Font
Material property, Font
Material property, Violet
Font
Material property, Product, Rectangle, Font
Orange, Font
Sleeve, Font
Handwriting
Font
Font
Font
Material property, Product, Rectangle, Font, Pink, Red
Font
Font
Deer, Fawn, Font, Art, Rectangle
Sky, Font
Rectangle
Azure, Rectangle, Font
Font
Window, Rectangle, Font
Sleeve, Font
Property, Product, Green, Font
Blue, Azure, Rectangle, Font
Ducks, geese and swans, Bird, Beak
Font
Font
Azure, Fin
Font
Material property, Font
Font
Azure, Font
Rectangle, Azure, Font
Material property, Azure
Rectangle
Font
Font
Material property, Font
Material property, Violet
Font
Material property, Product, Rectangle, Font
Orange, Font
Sleeve, Font
Handwriting
Font
Font
Font
Material property, Product, Rectangle, Font, Pink, Red
Font
Font
Deer, Fawn, Font, Art, Rectangle
Sky, Font
Rectangle
Azure, Rectangle, Font
Font
Window, Rectangle, Font
Sleeve, Font
Property, Product, Green, Font
Blue, Azure, Rectangle, Font
Ducks, geese and swans, Bird, Beak

Membership with us provides access to perspectives from many diverse companies – Fraternal/Stock/Mutuals, small, mid, large, carrier/distributor, banks/broker-dealers.

Having a diverse membership also helps give us insight into the broad industry ecosystem to help us develop areas of focus and what will be most valuable for the industry.  

The Power of Association

The Key Markets We Serve

Life Insurance

Annuity

Workplace Benefits

International

Font
Gesture, Happy, Font
Gesture, Font, Line
Font
Professional development is one of the top reasons why employees stay at their companies today.

Industry Knowledge Improves Talent Effectiveness

We offer a range of professional development opportunities to help our members effectively onboard employees, develop their workforce, and create transformative leaders.

Dress shirt, Smile, Hand, Tie, Gesture, Sleeve, Collar

Accelerate

Impact Suite

Vision care, Flash photography, Glasses, Hand, Shoulder, Standing, Computer, Gesture, Eyelash, Eyewear

Talent

Mobility Suite

Vision care, Dress shirt, Glasses, Hand, Smile, Product, Human, Eyewear, Sleeve

Strategic

Leadership

Experience

Hear Roz Tai, VP, Talent, Learning &  Organizational Effectiveness at Thrivent describe her experience with the Accelerate Impact Suite.

Accelerate Impact Suite

Onboard new talent and increase speed to proficiency with this suite of programs:

• Certificate Programs

• Insurance Immersion

• Learning Live Series

This program is open by nomination only  to individuals from eligible member companies who have the following qualifications:

  • Assistant Vice Presidents
  • Vice Presidents
  • Leaders in an equivalent strategic leadership role

who have consistently strong performance reviews and whose companies believe they will benefit from, and contribute to, an executive-level development program.

Strategic Leadership Experience

Create transformative leaders.

Shirt, Human, Table, Coat, Chair
Personal computer, Table, Laptop, Desk, Chair

Develop and retain your workforce with a variety of professional designations:
• FLMI® Designation

• FSRI® Designation

• ACS®, AIRC™, ALMI®, and      ASRI® Designations

Talent Mobility Suite

Highlight your industry expertise with a globally recognized credential relevant to your role. You’ll gain broad-based knowledge and set yourself apart as a career-minded professional.


Actionable Industry Insights

We help our members make critical business decisions by providing access to actionable insights and unique industry perspectives.

Gesture

Benchmarks

Facial expression, Dress shirt, Forehead, Face, Chin, Muscle, Gesture

Research

Table, Smile, Desk, Window, Laptop

Thought

Leadership

Thought Leadership

Engage with topics that are most relevant and timely to our industry today.


Help Protect Our Families

In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.

The People Imperative

How are the great resignation, the great reshuffle, return to office, and hybrid work impacting the industry?



Each year we bring together over 10,000 industry professionals through conferences, committees, study groups, executive forums, and webinars.  

Meaningful Connections

We act as the center point of the industry, bringing industry professionals together to discuss key issues, trends, and actionable implications.

Dress shirt, Clothing, Smile, Product, Gesture, Tie

Industry-Leading

Conferences

Smile, Gesture, Happy, Tie

Member Collaboration Groups

Facial expression, Personal computer, Output device, Face, Photograph, Laptop, Smile, Product, Gesture

Webinars

Industry-Leading Conferences

Connect with leaders across the industry — with over a dozen conferences attracting thousands of attendees annually — to discuss market trends and best practices.

Interaction
Smile, Outerwear, Coat
Microphone, Blue, Coat, World, Tie, Gesture, Spokesperson
Plant, Product, Azure, World
Social group, Face, Smile, Purple, Coat, Red
Tableware, Table, Drinkware
Public speaking, World, Product, Gesture, Spokesperson
Lighting, Suit
World, Spokesperson
Smile, Face, Shirt, Purple, Yellow, Community
Public address system, Blue, World, Curtain, Chair, Suit, Spokesperson, Entertainment
Sky, Blue
World
Gesture
World, Sleeve, Gesture, Spokesperson
Flash photography, Smile, Purple, Happy, Fun
Interaction
Smile, Trousers, Fashion, Purple

Scenes from 2022's conferences

Featured Conference

Member Collaboration Groups

Engage over 3,000 members, including 300 C-suite executives, through over 100 forums focused on critical business issues and trends.

"The timeliness of info is very important. The connections with other individual leaders in our industry is priceless. LIMRA does add value to those who choose to connect."
                   -  ‘CEO, mutual                         insurance company’


We have over 100 committees and study groups that not only focus on products, markets and distribution, but go beyond that to explore topics of interest around technology, HR and training, strategy and innovation, marketing, and finance. We also have 11 CXO groups providing functional executives an outlet to discuss new developments and strategically relevant topics.

Webinars

Join industry experts and connect with other members via live and on-demand content covering today’s most critical business needs.


Featured Webinar

Industry Solutions

We offer a variety of solutions — with our members taking an active role in
development — to address the industry’s most critical needs.

Vision care, Gesture, Eyewear, Interaction

FraudShare®

Joint, Trousers, Shoulder, Arm, Leg, Comfort, Standing, Gesture, Elbow

Assessments

Smile, Hand, Table, Coat, Sharing, Gesture, Tableware

Trustworthy

Selling

Automotive side-view mirror, Water, Sky, Car, Vehicle, Sunlight

Experience

Studies

Water, World, Azure, Liquid, Font

LDEx

Personal computer, Vision care, Glasses, Laptop, Tableware, Table, Eyewear

Compliance

Product, Font, Line

Compass

Programs

Personal computer, Table, Furniture, Desk, Shelf, Peripheral

Custom and

Consortia

Research

FraudShare is used by leading companies across the financial services industry to combat account takeover fraud.

Fraudsters are more sophisticated, better organized, and have a greater impact on the financial services industry than ever before. Individual life, individual annuities, and retirement plans are under attack.




FraudShare®

Combated over 200 account takeover attacks protecting $35M in account values

Revolutionizing the Flow of Data

Working with insurance companies and benefits administration technology companies, LIMRA has developed the first set of data exchange standards focused on post-enrollment data for the employee benefits industry.

The LIMRA Data Exchange (LDEx) Standards® are designed to standardize the data exchanged between insurance carriers and benefits administration technology companies for employee workplace benefits, which aim to reduce errors, drive consistency, and streamline the process.






LIMRA Data Exchange (LDEx) Standards

LDEx improves the member enrollment experience and speed to market with freely available standards.

The RightChoice System® allows you to create a tailored candidate journey that best fits your sales culture and hiring objectives. It marries proven predictability with unparalleled flexibility. Unlike other assessment solutions, we intimately understand the hiring and onboarding challenges unique to our industry. We’ve applied that understanding, creating a solution that will inform and delight each one of your users – from your candidates to your recruiters. You’ll love it and your hiring managers will too.

~50 million people evaluated

 Home Office/Employee

 Field — RightChoice® System

Assessments

The right people for the right jobs

 +3.5 million cours completions

Anti-Money Laundering (AML) Training

Compliance Education Platform

Compliance

Do the right thing

Satisfy All Your Compliance Needs in One Place

We've enriched functionality and enhanced ease of use, to provide:

  • Value-added content
  • Better user experience
  • Enhanced customer portal
  • Faster turnaround

Trustworthy Selling

A Sales Effectiveness Program with Proven Results

The program has proven results: over 20,000 graduates with

25 percent increase in productivity and a 21 percent first-year survival rate.

Designed to help financial professionals succeed through:

  • Improve connections with understanding buyer psychology and behavioral economics.
  • Adapt selling style to maximize communication flexibility.
  • Deepen existing client relationships through strategic client management practices.
  • Increase engagement and build stronger relationships through the art of questioning.
  • Obtain high-quality favorable introductions with confidence.
  • Integrate the habits and peak performance psychology of top performers.



Compass Programs

Leverage premier LifeCompass™ and AnnuityCompass™ databases to enhance market intelligence.

Explore your product buyer data and uncover sales and distribution patterns to help predict sales outcomes using LIMRA’s in-depth  LifeCompassTM and AnnuityCompassTM database platforms.





Custom and Consortia Research

Unlock competitive differentiation with unique studies and explore emerging opportunities in our three research pillars.

Investigate Shared Challenges With Other Organizations

Companies team with and through LIMRA to cost-effectively research hot issues. We can help you tackle the following and more:

  • Explore niche market opportunities
  • Evaluate consumer markets and market segments, attitudes, and perceptions
  • Benchmark operational and functional KPIs



Experience Studies

Comprehensive and timely tools to address product development, pricing, and regulatory strategies.

Benchmark your key product risks and your company’s product experience against the industry as a whole or against specific sub-segments of the industry.





We would love to connect with you!

Subscribe to Our Publications

Font

Monthly digital magazine including thought leadership on emerging trends

Font

Weekly newsletter aggregating industry news

Monthly newsletter featuring our newest proprietary research and upcoming events

We would love

 to connect with you